CHAPTER 09
Answering an Easier Question
Read It
Faced with “should I change jobs?”, few people admit they can’t answer. System 1 throws out an easier question—“how do I feel about my job right now?”—and hands back that answer as if it resolved the original. The swap happens before conscious reasoning gets a vote.
What deserves attention isn’t the substitution itself but what gets lost: the constraints. The original question demands comparing industry prospects, family costs, and skill transferability. The substitute only asks for a mood reading. The mood isn’t wrong; it just answers a different question. When System 2 doesn’t intervene, a decision that required trade-offs becomes a sentiment poll.
Open full image ↗Draw It
Prose tends to collapse the target question and the heuristic question into one. They look like they’re addressing the same thing, but one asks about facts and the other about feelings. A diagram shows the substitution as a path: the hard question gets bypassed, the easy one gets answered, and the answer travels back as if it belonged to the original. The bias isn’t a calculation error; it’s a bait-and-switch.
Rethink It
In design reviews, someone asks “is this design good?” and the first response is usually “do I like this design?” Liking arrives fast because it only needs aesthetics and familiarity. Goodness requires tracing failure scenarios, estimating migration costs, and comparing alternatives. If the facilitator doesn’t separate the two questions, the review becomes a taste contest instead of an engineering judgment.
Take It With You
When an answer feels obvious, pause and ask: is this the question I was actually asked? If not, the obvious answer doesn’t belong to the original problem.